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Ferdie Martinez

UX Manager

Phone:

904-742-7855

Email:

Address:

2345 Anniston Road

Jacksonville, Florida 32246

UX Experience

20+ Years UX experience

About Me

I am a User Experience Professional with 20+ years of superior expertise in leading multi-disciplinary teams through various industries to create innovative customer solutions across diverse range of digital channels.

As a leader it is important to create teams that foster innovation and leadership.

I value collaboration between design teams, business owners, and technology and help culminate the needs of the user with business vision and goals.

I believe every interaction is an opportunity that can be optimized.  Interactions with people and technology are experiences that can always be refined. I strive to build innovative design teams and create world class user experiences.   

Recent Experience

JUL 2020 - PRESENT

MAY 2019 - JUL 2020

ALLSTATE BENEFITS TRANSFORMATIONAL GROWTH :: 
UX CREATIVE MANAGER

  • Lead creation and management of the user experience for customer and agent portals. Implement and maintain UX design standards, and accessibilty standards.

  • Collaborate with product owners to create user experience accross the company

SKILLSTORM TECHNOLOGY/FLORIDA BLUE :: UX CREATIVE LEAD

  • Creation and management of the internal application UI Kit, providing senior UX leadership mentorship, and stewardship of design standards, UX research and design center of excellence.

AUG 2017 - APR 2019

ONE CALL CARE MANAGEMENT :: UX CREATIVE LEAD

  • Responsible for all aspects of user experience and software interface design, research and architecture providing wireframes, conceptual diagrams, task flows storyboards, journey maps and personas

  • Gain strategic alignment and encourage innovation within and across the organization

  • Lead the user-centered design conducting field observations and interviews, surveys, focus groups, exploratory studies, and task analysis

JUL 2020 - test 2

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