Costco Anywhere Visa Card by Citi
MARKETING RESPONSIVE WEBSITE
The Costco Anywhere Visa Card website was designed to aid customers who are converting to their new visa credit cards. The site walked customers through the complex process of before, during and after the transition. The site also provided detailed information and tools to illustrate the customer benefits of using their new cards.
Over 11 million customers converted after launch.
Ideation and Strategy
Research and Usability