Costco Anywhere Visa Card Application

MARKETING ACQUISITION WEBSITE

PROJECT DETAILS

 

The mobile application feature updates provided many improvements to the navigation, payments, touch ID, and the Apple Watch compatibility.

 

Through customer research and extensive analysis, the improvements were validated before and after the application launch. 

 

250,000 applications were submitted within the first month of the application launch.

PROJECT ROLE

Ideation and Strategy

 

Research and Usability